The launch of Kusmi Tea in South Africa was held at The Tea Merchant store in Melrose Arch (Johannesburg) and was hosted by Phillip Tobiansky, Belinda Tobiansky and Carin Silberman. The launch was officiated by Her Excellency, Elisabeth Barbier, Ambassador of France.
In her speech, Madame Barbier said, “We can rightly say that South Africans, as French people, love good wines bit is not the only beverage that brings us together. We also share the pleasure of drinking tea. The introduction of the iconic French brand of Kusmi Tea into the South African market reflects on shared enjoyment as well as the relationship between France and South Africa. It is not about selling a product, but sharing passion and pleasure. It is this philosophy that brings The Tea Merchant and Kusmi Tea together.”
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